ORIGINAL POST on LinkedIn. We’re so proud of AVIER’s growing digital footprint – boasting 58 Google reviews (4.9 stars), and 71 on Groupon.
We put our clients’ needs at the top of our priority list; and do it publicly.
Recently, AOPA (Aircraft Owners and Pilots Association) called and asked if they could do a review and spotlight of our operation for their Flight School Business publication. Of course we were excited and flattered at the attention and opportunity so we jumped at the chance to get our vision out there before a wider audience.
Anyone who follows us knows how proud we are of what we have been able to put together in our first five years, and how much we rely on social media and the several public forums where clients can put their reviews and thoughts up for all to see. As of now, we have accumulated 58 Google reviews (4.9 stars) and 71 left on Groupon. Seven of those reviews have been left in 2020. It is that level of public testimony that drew AOPA’s attention and I can say honestly that the same social media attention brings in most of our new clients every day.
This brief article draws attention to the value of putting our clients’ needs at the top of our priority list and doing it publicly. Our core service remains to provide high quality flight instruction, and the best way we can move that service forward is to attract clients and ensure that they are prepared to receive that service. Our decision to get AVIER’s lifestyle and accomplishments out there at every chance we get is highly intentional.
Sometimes the act of living our life for all to see draws the raised eyebrows of industry competition. After all, how can we possibly be serious about safety and also be paying reverence to the tried and true tenets of aviation education if so much of what you see online is us having fun? Look a little closer and you will see more than meets the eye…
A few tips based on our experience: (1) create a real lifestyle and magnetic environment for your clients, (2) get it up on social media for all to see, (3) consider your audience (current clients, prospective clients, family of clients, your competition, and regulatory agencies), (4) give each of those audiences something to chew on, (5) be real.
Published by Paul Beaulieu, Co-Owner at AVIER Flight School
